Creativity, Sustainability and Burton’s Call for Coexistence
Everything we do at Burton started in the mountains.
Our connection to the environment is seamless. We chase snow in the winter, and seek adventure in the summer. The lifestyle we work so hard for is dependent on cooperation with Mother Nature. That’s why it’s so important for us to hold up our end of the bargain and reduce our footprint so that people can enjoy the mountains for generations to come. From factory audits that ensure our manufacturers meet today’s high standards, to working with organizations like bluesign® and the FSC to manage the footprint our products leave behind, Burton aims for best-in-class standards, and is always looking for creative new ways to reduce, reuse and recycle. Today on Twitter we're sharing ideas for how you can pull your weight this Earth Day and everyday. Join the conversation and share your creative approach to saving something from the landfill by tagging #BurtonSustainability.
Here's a look at how we're planning to preserve our playground for generations to come.
With Earth Day upon us, we're thinking about all that we can do to make a difference.
Our current spring collection is a pretty nice jumping off point, with sustainable product as the primary focus for the line. No joke, there is 100% more bluesign® approved product than last spring, and we've hit the highest ratio of sustainable product than we ever have before.
Implementing a sustainable supply chain is no small feat, but the little things matter, too. Since every little bit makes a difference, we have another story to share. Just one example of a creative approach to reducing waste and promoting sustainability can be found right at the Burton US Open in Vail, Colorado. An event as big as the Open presents so many opportunities to produce a world-class experience without taking a bite out of the local environment.
In an effort to divert waste from the landfill, Burton worked with Britten Studios, Knotty Pine and Relan Green to source and repurpose the vinyl banners that you see around the halfpipe and slopestyle course, and all over town in Vail. Now, we already work with Repurposed Materials in Denver to repurpose any and all materials used at the Open for different uses such as insulation, agriculture and construction, but vinyl doesn’t have the same properties, and can’t be repurposed like the many other materials used on site.
Through these partnerships, we were able to take this unused vinyl and turn it into a custom line promotional product, all featuring this year’s US Open branding straight from the deck of the pipe. That means each bag or laptop case was a piece of this year’s US Open infrastructure, and will now live on free from the bonds of a landfill. ∆